It's a great idea to protect your business with a proper trademark

It's true that trademarks are important, of course. But so many web operators are operating at the fringes and don't have time to prepare for the big time. How about a web-based business that handles the trademark filing for $10 a pop? Could it be done?

You're the chief executive of an up-and-coming Web startup called Widgets.org. Your company sells widgets over the Internet to people throughout the United States. One day, you're reading the Wall Street Journal and discover a new competitor calling itself Widgets-R-Us. What do you do? Your options depend at least in part on whether you've properly protected your trademarks or service marks.

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