IIA launches guide to responsible online business

I think there is a need for something like this...and also that it is a hopeless cause.

What matters to getting business done online, what really matters to moving the good, is giving the impression of responsible online behavior. The biggies like Amazon, Ebay, etc., have slick interfaces and I don't think twice about putting in my most intimate information. The smaller operators vary, and here's what's surprising: I believe that the slickness of these sites is actually a pretty good indicator of their reliability, or lack thereof. Let's face it: somebody who can't put together a decent website probably can't safeguard your data.

To co-incide with National eSecurity Awareness Week, The Internet Industry Association (IIA) has published a "Guide to Responsible Australian Internet Business Practice" designed "to preserve and enhance consumer trust within content provision, usage and transactions."

Link: IIA launches guide to responsible online business