Saturday, October 14, 2006

PayPerPost on TechCrunch

Mike Arrington is up in arms about PayPerPost. Apparently, he fears that PayPerPost somehow has the juice to undermine not only the authority of TechCrunch, but of the entire blogosphere, and all the Web2.0 dollars that seem to go with it.

I think that it must be nice to be Mike Arrington. This guy is an A-list blogger with thousands of readers, maybe even a million readers, and not short of money. He can make money by sitting around doing what we all love to do: writing what he thinks.

He has lost touch with the other 99.999% of the blogosphere: those of us who post our thoughts without any reward, most of the time. And we want to get paid a few bucks (a lot fewer than Mike ends up with) and he would begrduge us that.

The other problem with Mike's POV is that it is nonsense. 99.999% of us bloggers frankly don't have the influence to undermine anybody, much less the whole blogosphere. When we write about something at the behest of an advertiser, the Google Juice we contribute is actually worth something--it means that the advertiser has taken time and spent money to put their product, or POV, or whatever is advertised, on the web. And that deserves some Google Juice.

Link: blog advertising

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