Josh Quittner: 'Everybody Wants to Be a Blogger'

I thought that this was cool, bordering on the courageous:

The editor of Business 2.0 is asking every journalist at his magazine to create a blog. And in a possible first for a major publisher, the participating bloggers at the Time Inc. title will be paid based on their traffic.

Speaking as somebody who has worked at building blog traffic, I can tell you that it isn't easy. It requires ingenuity and hard work. It will be interesting to see how professionals respond to this kind of pressure.

Link: Josh Quittner: 'Everybody Wants to Be a Blogger'